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At the end of November 2004, there were 844 lifestyle and dating sites, a 38% increase since the start of the year, according to Hitwise Inc. By 2007, many prominent studies show that Baby Boomer interest in online dating have soared.
However, market share was increasingly growing by several large commercial services, including Personals. Some online dating websites provide webcam chats between members.
Most sites allow members to upload photos or videos of themselves and browse the photos and videos of others.
Sites may offer additional services, such as webcasts, online chat, telephone chat (VOIP), and message boards.
Some sites provide free registration, but may offer services which require a monthly fee.
Other sites depend on advertising for their revenue.
Some sites such as Ok Cupid.com, and are free and offer additional paid services in a freemium revenue model.